Jardiland it is first a merchant concept

According to the signs, the concepts are more or less standardized.

The reverse of the medal

Being part of a network brings undeniable benefits. But it also implies duties. "It is very difficult for an independent to join a network because the rules laid down by another" tip Gilbert Mellinger, consultant in development and structuring of networks in the Epac International firm. Every medal has its reverse: here, is to blend into a mould. "The more complicated for an independent, is the feeling to be divested part of its functions." "After 10, 15 or 20 years of activity, it is not easy to comply with the methods of work of a string", recognizes Christophe Mauxion, Director General of the meat group.

Strict adherence to the concept

According to the signs, the concepts are more or less standardized. "Jardiland, it is first a merchant concept." An atmosphere where do shopping (decoration, mark, logo) sold to the client. The independent who join us will therefore see their stores suffer a profound transformation. Traffic will be amended, the offer product élaguée ", demonstrates Guilhem Porcheron, Director General of the group. Experts travel to stores to verify that the business standards are applied correctly. But also to provide advice and support the transfer from the point of sale. "Control occupational health and safety (3 times a year), mysteries (once a quarter) customers, and internal audits with the head of region allow to check the proper functioning of the restaurants", details Christophe Mauxion.

Cédric Lacout, Director of the Bars & Co group.

Autonomy affected

"To establish his card, restaurant franchisee is obliged to follow a national common core that represents 50 of the offer," explains Cédric Lacout. For the other half, he has a framed freedom. "It must meet the families of products." "For example, if franchisee in the Office, it will not be able to create a family of product sushi because it does not correspond to the placement of the sign," explains Cédric Lacout, Director of Bars & Co (bars breweries in the Office, Café Leffe, Belgian Beer Café, Irish Corner). But Henri Masson, Council free (Office Avéris), "the loss of autonomy is very low in view of what the network will provide the franchisee in all areas: marketing, business, communication, computer organization, litigation, one".

Barriers to exit

It is better to know: most of the franchise contracts includes provisions likely to impede the freedom of the contractor when he left the network. "Are you not, for example, to exploit your trade funds after the end of the contract, for a year", explains Monique Ben Soussen, lawyer at the service of the franchisees. "Our contracts include a clause of non-affiliation which prohibits to join a competing network for 1 year." "However, the Restorer may continue to operate his institution out of sign", explains Cédric Lacout. Except that it must all rebuild from the ground to the ceiling to remove the signs of rallying (sign, arrangement, colours). "This can be very expensive," point Monique Ben Soussen. Of course, the ex-franchisé may not set up its own network in the same activity for a year.

The rules more or less draconiennesTroquer its status as independent for the franchisee is not easy. But according to the signs, the rules are more or less stringent standards and monitoring meet. The requirements of the franchisor are sometimes pushed to the extreme. Hence the importance of good choose its network.