At the New York Stock Exchange, the title of Nike has hardly changed since a year. It borders with the 83 dollars, descending slightly sometimes for back then. The recent publication of the results led to a decline of 3.5 of the rating in 24 hours. However, the overall turnover of the Nike group reached 14.9 billion in 2005/06 with an increase of 8.9 over the previous year. In his country of origin, in the United States, the American brand sales rose 12. In addition, all of the trademarks belonging to the Group (Converse, Nike Golf, Nike Bauer Hockey, Cole Haan, Hurley, and Exeter Brands group) totalled a net sales of $ 1.9 billion, an increase of 12 over last year.
44 of gross margin
At the global, Nike gross margin rate is high at 44.0 sales, certainly half a point less than in the year earlier but well more than in two previous years (see box). Finally, the overall benefit of the 2005/2006 fiscal year registered an increase of 15 to $ 1.4 billion. It is almost three times more than three years (474 million in 2002/03). The Group Adidas, his number one challenger, had him a net result of EUR 390 million in the last fiscal year ended December 31, 2005. "We are committed to establish the domination of the mark in targeted segments, such as basketball, football, and we concentrated our efforts of growth in key markets, such as the United States, Latin America, China and the Russia", insisted Mark Parker, CEO of Nike. Some investors may be arrested on other elements of assessments such as the lack of major acquisitions or on different numbers of forecasts. The growth slowed from the two previous years. And mainland Europe-Middle East-Africa, the second zone in terms of turnover after the United States area, saw its sales increase by 1 per cent in 2005/06 under the effect of the decrease in sales of shoes ($2.5 billion, down 2 from last year).
A Gap former for subsidiaries
Finally, the year ended May 31 was marked by a change of CEO. Last January, Mark Parker took the estate of William d. Perez, who has resigned a year after his arrival. Six months after his enthronement, he comes to Lee Bird entrust the management of the subsidiaries of the group. The former Vice President of the new developments of Gap, has also been General Manager of Gap and Old Navy finance. "Lee has a very good knowledge of the marks, the sale in detail, the operation, and management team," said Mark Parker. Nike subsidiaries play an important role in the strategy for long-term growth of the company. This allows us to reach new customers and to discover our innovations and new habits of consumption. "In recent years, Nike has expanded significantly its range of brands with the creation of the Group Exeter Brand in 2004 and the acquisition of Converse in 2003 and Hurley International in 2002. Fiscal year 2005 gave rise to no acquisition, thus interrupting a regular walking plan.
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